Mykey

Israeli social network that emphasizes the right to free speech and provides a platform for users to express their opinions and ideas in a politically correct world.

Main Problem

Low signups, user engagement and retention.

25% signup/install rate.

16% of abandonments are at the OTP stage.

Project Goals

Old Flow

Observational Tests Revealed More

Task goal: Signup to the app and start browsing. Participants: 5

4/5 felt the signup was long.

2 people got confused with login/signup buttons.

2/5 were hesitant before entering both email and phone.

OTP doesn't fit industry standards - No SMS Retriever (Auto-paste code).

Instructions are small - People squinted their eyes/got phone closer.

People felt disappointed when they reached the feed. Lack of content discovery.

Discovering Flaws In The Journey

I'll choose to use a journey mapping method which will help me reveal the expectations and emotions of the users when they try to signup, and detect potential opportunities for improvements.

Israeli Warm
Hospitality

The new opportunities I discovered will help me to start and create a set of solutions to improve the signup/login and onboarding experience for Mykey users. These solutions are designed to remove barriers, improve functionality and trust, and provide a more personalized experience, making it easier to hop into the platform.

New Journey

Asking users about their interests during the onboarding process has eliminated the 'empty party' effect, and added a sense of personalization to the users. Now, they can view recommended content that fits their interests.

Choosing people

Choosing interests

Step 1 - News Feed

Once users have selected their interests, they can proceed to the news feed and browse the application freely until they wish to perform an action that requires personal information. At this point, they will be prompted to join the community. This way, we make users want to signup, by using the action as goal, and building trust by allowing them to explore the application before signing up.

Step 2 - Action Prompt

Step 3 - OTP

Step 4 - Name

Step 5 - Profile Picture

Step 6 - Birthday

The Posts Ranking System solution involves implementing an algorithm that ranks posts in the user's feed based on their relevance and engagement. This will improve the overall user experience by providing them with content that is more likely to be of interest to them, thereby increasing engagement and retention.

The solution to minimize the amount of personal inputs required involves reducing the number of mandatory fields during the sign-up process. This can help to streamline the registration process and make it less intimidating for new users who may be hesitant to provide too much personal information upfront.

To make the app more user-friendly, I suggest using friendlier and down-to-earth language that is easier for all users to understand. This can create a more welcoming and comfortable atmosphere for users, ultimately improving user engagement and retention.

What I changed and why it matters